PROBLEMS OF MODERN BUSINESS MODELS IN VIDEO GAMES AND THEIR POSSIBLE SOLUTIONS

Volodymyr Dryzghalovych, Ihor Katernyak

Abstract


This article aims to analyze modern solutions for monetization in video games, their impact on the design of already existing successful franchises and new, unique projects that have introduced examples of both positive and negative correlations of key product design into the industry, as well as selected monetization solutions and solutions in terms of cooperation, interaction and conflict resolution of the developer with customers.

This study is based on the analysis of reviews posted on game distribution platforms (which provide a fairly high level of sample independence, since selected platforms do not allow to leave feedback without the purchased product, and conduct an active campaign against bots and review-bombing), internet sources which describe and criticize video games, gaming press about historically significant events in terms of developmental cycle, and also on the analysis of the scientific literature on the relevant topics.

The result of this study is a number of criteria for monetization and design decisions in the context of modern business, in consideration of resources available to any consumer for feedback and socialization within the Internet. These criteria were found by analyzing extreme cases of their positive and negative appearances, and are listed with the consideration of their potential impact on the product performance in terms of community perception and associated profits for the developer. The influence of the involvement of players in the creation of cosmetic monetized content, and how this content and availability of software in relation to user modification affects the increasing popularity and number of sold units of the product after it’s first release is also analyzed.

Key words: monetization, design, video games, monetization criteria, gaming, development, business solutions


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References


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DOI: http://dx.doi.org/10.30970/eli.17.2

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