IMPACT OF REALITY AND TALK SHOWS ON THE LANGUAGE SITUATION IN SLOVAKIA

Анотація

     The author focuses on the impact of reality and talk shows on speakers and the general language situation in Slovakia. The speech of contemporary media actively influences literary norms and lingual preferences: on the one hand, it enriches the literary language with evaluative phrases and shapes aphoristic speaking style; on the other one, its negative effects should not be neglected. That is why the issues of shaping an informational and lingual culture in society as well as of preserving traditions of the nation’s language and speech are very topical now.  

     Keywords: speech of reality and talk shows, literary norm, culture of speaking, democratization of language, dialectal words, vogue words, colloquial words, slang.