КОНСТРУЮВАННЯ КОНФЛІКТНИХ СИТУАЦІЙ ЩОДО ЄВРОБАЧЕННЯ-2017 В ІНТЕРНЕТ-ВИДАННЯХ І СОЦІАЛЬНИХ МЕРЕЖАХ

Анотація

The constructing of conflict situations concerning to the International Eurovision Song Contest-2017 in the Internet edition “Day” and “Komsomolskaya Pravda”, as well as social networks “Facebook” and “YouTube” in the conditions of the Russian-Ukrainian hybrid war are examined. The subject of analysis was the publications dedicated to the Eurovision-2017, May 14, 2016 (the Ukrainian singer Jamala became the winner of the Eurovision-2016) by September 1, 2017. The content analysis was selected as the method of the research, the latent coding was applied. It is revealed that emotional neutrality is typical for the “Day” and “Facebook” publications, and more than a third of the materials of “Komsomolskaya Pravda” and about a third part of “YouTube” materials are marked by a negative emotional tint. The main emphasis of emotionality of these materials is reflected in the headlines. Two aspects of a conflict nature are traced: the first one is connected with the expediency/inexpediency of the conducting of Eurovision-2017 in Ukraine; the second – with the participation of the Russian singer Yulia Samoilova in the Eurovision-2017. Concerning the expediency of holding Eurovision-2017 in Ukraine, the contrast of the presentation is clearly distinguished by the publication of the “Day”, which writes about the expediency of conducting, focusing on the prestige of Ukraine, and “Komsomolskaya Pravda”, which writes about the impracticability of Eurovision-2017 in Ukraine, given the difficult financial situation. These materials of “Komsomolskaya Pravda” are distinguished by the best attitude and humiliation of Ukraine. With regard to the prohibition of entry into Ukraine by Yulia Samoilova, the publications of “Day” and “Facebook” are emotionally neutral, informative in nature, and publications of “Komsomolskaya Pravda” and “YouTube” show a negative emotional color. As to the proposals for solving this conflict situation, the contrast of the presentation is distinguished by publications of the Internet-editions “Day” and “Komsomolskaya Pravda”. The Ukrainian edition sees the resolution of the conflict in keeping the legislation of Ukraine as the country holding Eurovision-2017; The Russian edition emphasizes on allowing Yulia Samoilova to compete, and in case of refusal – to boycott Eurovision-2017. The main focus of the Ukrainian edition and network is to support the decision of the Ukrainian authorities to prevent the Russian representative from attending this competition, and the pro-Russian edition and the network – a requirement to ensure the participation of Yulia Samoilova in the Eurovision Song Contest-2017. Key words: the construction of conflict situations, Eurovision-2017, internet publication, social network, “Day”, “Komsomolskaya Pravda”, “Facebook”, “YouTube”.